Insights from BenefitsPRO Broker Expo 2024

May 07, 2024

Expert Insights: Reflecting on BenefitsPRO Broker Expo 2024 

The BenefitsPRO Broker Expo in Denver, CO this year was a success. We enjoyed meeting many industry leaders and advisors at our booth while immersing ourselves in the latest business trends and strategies. 

At the forefront of industry innovation, the 2024 BenefitsPRO Broker Expo provided invaluable insights into the ever-evolving landscape of benefits brokerage. Here are three key learnings that are shaping the future of the industry: 

1. Navigating Uncertainty: Strategies for Adaptation and Resilience 

The post-pandemic era brings uncertainty to the economy and benefits space. Brokers must equip themselves with strategies to navigate through unpredictable market conditions. The key lies in fostering adaptability and resilience, championing agile business models, and innovating client engagement approaches.  

At AllOne Health, our dedicated account managers and organizational consultants are ready to collaborate with organizations and their brokers, ensuring seamless adaptation to evolving needs. Additionally, an uncertain economy and constant change are important reasons organizations need to invest in engaging Employee Assistance Programs that keep mental health support front and center for employees.   

2. Data-Driven Prospect Mining: Unveiling the Power of AI 

Many brokers are harnessing the power of data intelligence from platforms like ZoomInfo and LinkedIn to identify key stakeholders and supplement existing broker relationships. The integration of AI is revolutionizing prospecting strategies, enabling brokers to streamline processes and enhance customer service. At AllOne Health, we continually explore ways to harness technology for an enhanced experience, while prioritizing data confidentiality, HIPAA compliance, and robust security measures. 

3. Rising Costs in Prescription Drugs: Understanding the Impact on the Benefits Industry 

A notable highlight of the Expo was the prominence of Pharmacy Benefit Management (PBM) companies. With prescription drug costs spiraling, PBMs play a pivotal role in facilitating employees’ access to vital medications. Discussions underscored the intricate pharmaceutical terrain, shedding light on the staggering prices of certain medications. At AllOne Health, our comprehensive mental health and wellness benefits not only curb healthcare expenses but also bolster job satisfaction and minimize absenteeism. 

By embracing these insights from the BenefitsPRO Broker Expo 2024, brokers, agents, and advisors can position themselves as forward-thinking leaders in the ever-evolving landscape of benefits brokerage.  

To learn more about partnering with AllOne Health, request a quote.