A broker’s guide to helping clients ensure mental health access for all employees—regardless of location or role
One of the most common challenges in EAP utilization is access—especially for employees who aren’t in front of a computer or who work in nontraditional environments.
From remote knowledge workers to frontline healthcare staff, delivery drivers, retail teams, and warehouse employees—these groups often need EAP support the most, yet are least likely to see a benefit email or intranet banner.
As a broker, you can help clients build a more inclusive, mobile, and manager-driven EAP engagement strategy.
Why Access Matters
Many EAPs are underutilized not because people don’t need support—but because they don’t know how or where to find it.
For non-desk employees, awareness and access must be:
- Visual
- Mobile-friendly
- Manager-supported
- Repetitive and relatable
Tips for Reaching Deskless Workers
1. Use QR Code Posters and Flyers
- Post EAP access info in break rooms, locker rooms, vehicles, or shared spaces
- Include a QR code that links directly to the EAP access page or app
- Use icons and simple language (e.g., “Talk to someone now. It’s free and private.”)
2. Promote Mobile-First Access
- Choose EAP vendors that offer apps, text/chat services, or SMS-friendly instructions
- Train HR and managers to share the EAP via mobile links or text campaigns
- Include QR codes or mobile links in paystub inserts or worksite signage
3. Leverage Word-of-Mouth Through Managers
- Equip team leads and supervisors with short EAP talking points: “We all have stuff going on—just a reminder, the EAP is free, confidential, and available anytime.”
- Add EAP access info to shift-change huddles or team meetings
- Offer laminated manager quick cards with access instructions
4. Include EAP Info in Physical Materials
- Add EAP cards to new hire kits, ID badge lanyards, or safety materials
- Distribute flyers during wellness events, health screenings, or trainings
- Use payroll stuffers or mailed postcards if digital access is limited
5. Match Messaging to Real-Life Scenarios
- “Struggling to find daycare?”
- “Dealing with financial stress?”
- “Feeling overwhelmed or burned out?”
Employees connect better when messaging reflects what they’re actually facing—not generic terms like “mental wellness.”
Final Word for Brokers
If EAP access only lives in the inbox, many employees won’t find it. Help your clients meet workers where they are—with mobile-first, real-world communication that ensures every employee knows they have support.