A broker’s guide to helping clients create inclusive, accessible mental health messaging for all employees
Neurodiverse employees—those with ADHD, autism, learning differences, sensory sensitivities, or cognitive processing differences—make up a valuable and growing part of today’s workforce. But traditional EAP communication often overlooks their needs.
When EAP materials are too dense, too vague, or too hard to navigate, many neurodiverse employees tune out—or worse, never engage.
As a broker, you can help clients adapt their communication strategy to be more accessible, inclusive, and actionable for everyone.
Why It Matters
- Neurodiverse employees are more likely to experience anxiety, isolation, and stress—but also less likely to reach out for support if communication is unclear.
- Inclusive messaging demonstrates that the organization sees, respects, and supports different ways of thinking and processing.
- Making communication more accessible benefits all employees—not just those who identify as neurodivergent.
Key Principles for Neuro-Inclusive EAP Communication
1. Use Plain Language
- Avoid jargon like “comprehensive support solutions” or “short-term behavioral health interventions.”
- Say what you mean: “You can talk to someone about stress, family, or work problems—at no cost.”
2. Break It Into Chunks
- Use bullets, numbered steps, and short paragraphs
- Group information by theme (e.g., how to get help, what it covers, who can use it)
3. Offer Multiple Formats
- Written flyers
- Visual guides or infographics
- Short videos or audio recordings
- Icons or symbols for common services (e.g., headset = call, dollar sign = financial help)
4. Be Direct and Specific
- Include step-by-step instructions: “Call this number, choose option 2, say you want to speak to a counselor.”
- List examples of when to use the EAP: “Feeling overwhelmed. Trouble sleeping. Arguing with a partner. Planning for a baby.”
5. Keep Visuals Simple and Calming
- Avoid cluttered designs or fast animations
- Use clear, high-contrast fonts
- Be mindful of color sensitivity—don’t rely on red/green alone to signal importance
6. Normalize and Reassure
- Say “You’re not alone” or “Lots of people use the EAP—it’s here for everyday life.”
- Emphasize that it’s okay to ask for help, even if they’re not sure where to start
Visual Communication Accessibility Checklist
Use this when reviewing or designing materials:
- Plain language (6th–8th grade reading level)
- Short sentences and paragraphs
- Headers and bullet points to guide flow
- Clear instructions on how to access services
- Alternative formats available (audio/video/print)
- High-contrast, easy-to-read fonts
- Inclusive visuals (race, age, gender, disability representation)
- Calming, consistent design
Final Word for Brokers
Inclusive communication isn’t just about accessibility—it’s about belonging. Help your clients design EAP messaging that speaks to everyone, including neurodiverse employees who may need support but don’t always know where—or how—to start.